Social media is a powerful tool that allows people to create, exchange, and share information with others across an application or on the internet. It has grown rapidly over the past few years with new applications becoming bigger and bigger like TikTok. However Instagram has been one of the most popular social media platforms for over a decade. Instagram is a photo and video social networking service that allows users to post any photos however they would like. Because instagram is such a large platform, many people use this application as a primary way of communication with others around the world. The document that I will be selecting is an Instagram page called “ucd2025”. The main message that is communicated on this page is providing resources to rising freshmen who need a better understanding of their college and also posting students so that others can find people with similar interests. The people who wrote (in this case created) the account are upperclassmen who go to the same school as the rising freshmen. They created this account because they want to provide new students with resources and help them make connections with others which will help them become more familiar with campus when they arrive. The images that they mainly post on the account are provided by the students. In order to post, a student must direct message the account with their name, major, paragraph about themselves, and proof of acceptance (ucd2025, 2021). The reason they primarily post new students instead of resources is because they believe that it’s important to make connections with other students so that they can uphold their value of community. The account is aimed towards new students who are looking to make connections, stay up to date with school events, and access helpful resources. Not only do I know this because the posts are mainly about rising freshmen, I was also in the same position as them last year. I followed my class page and followed the prompt that was given in order to have a post on the account. The page is setup to not only show posts but also what is called “Story Highlights”. Instagram stories is a feature within the application that allows users to take photos or videos, add effects, and post them on their story. However, once it’s posted on the story, it will only show for 24 hours. So in order for others to see the post after 24 hours, the user can create a story highlight which will allow followers to see any previous story posts. Story posts can include polls that ask questions, Ask Me Anything segment which allows students to ask questions to the upperclassmen, and activities in which the account owners provide examples of what students can do on campus. The reason it’s setup this way is because if the account only posted pictures of other students, it wouldn’t really provide students with much other than the fact that they can make new friends. This isn’t to diminish the account itself but rather have the account not be one-dimensional. The language that they use is very short and concise. For example, the prompt for being posted is straightforward in asking for information. “DM us with a picture, proof of acceptance, and a paragraph to be featured”. I would describe the tone as exciting and welcoming because the users want to have as many students follow their page and create a sense of a welcoming community. The page primarily uses an ethos appeal and somewhat of a logos appeal. They use an ethos approach because it allows for the account owners to establish themselves as fair and community-minded. For example, when giving suggestions on what is close to dorms around Davis, they provide a video of where that location is in comparison to the dorms. They also use somewhat of a logos approach by providing students with links to resources whenever they have a question. Whether it be about immunization documents or scheduling classes, the owners will provide links to where they can find more information. However, when it comes to talking about dorms, some of it is based on opinion rather than credible evidence. When it comes to Pathos, they really don’t use this appeal as much since they prioritize ethos and logos rather than showing emotions. However, when they post about upcoming events, they do use happy and persuading emotions to convince students to go to certain school events. Overall, I think that this document says a lot of good things about this discourse community. It is a welcoming account that provides students with resources to allow them to flourish when they enter into the college scene and community. This account values community because it aims to create a environment where students want to not have any anxiety when moving into college.